summary

  • Author : Stefan Rusu
  • Duration : 4'53''
  • Original Title : Jeres
  • English Title : Jeres
  • Year : 2005

details

Bio : Born 1964 in K?ietu, Republic of Moldova, part of the former Soviet Union. Lives and works in Chi?in?u, Republic of Moldova and Bucharest, Romania.
Description : The film investigates how the production of Jeres wine under the original brand name landed in Soviet Moldova. The technology was developed in Spain and the secret resides in the fermentation process due to a live organism – the Jeres spores. A sample of the spores was stolen by a soviet secret agent in an umbrella handle, a method similar to the one used by the Europeans when stealing silkworms from China. Distribution of Jeres under this label outside Moldavia is prohibited by international law. The fate of the spores preoccupies a group of Jeres fans from Moldova willing to repair the historical injustice committed after World War II by the Soviet regime and repatriate the Spores back to Spain. The story about the Jeres brand relates to the notion of Moldavian identity as a brand, which is an artificial product created through Soviet political engineering techniques that contradict both science and reality. The resemblance is striking since both brands cannot be promoted or exported abroad.

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